La Ultima Parada 2017 Mercado

On Sunday’s Family Festival, more than a dozen cultural vendors will be present, selling jewelry, cultural and traditional wear and more. 


This year, a space will be created for all vendors in the gravel lot in front of the Mexican Heritage Plaza (along Alum Rock Avenue) and  surrounding the giant La Ultima Parada Ferris Wheel.   We look forward to working with all vendors to create another great community experience at La Ultima Parada in San Jose. Our website has been updated with the most current information and application.  The last page of the application shows the layout of the vendors, with each spot numbered as a reference.  Spaces are limited and to ensure your booth space, please return your application as soon as possible.




La Ultima Parada and The School of Arts and Culture at MHP invites you to join us Saturday and Sunday, October 28 and October 29, for a series of events in celebration of Day of the Dead.


New This Year! Saturday, October 28

Alum Rock Altar Walk  –  6:00pm to 8:00pm

Cumbia Dance Party – 8:00pm to 11:00pm 


Come experience the sights, sounds and tastes of the vibrant businesses along Alum Rock Avenue between King Road and Highway 101. The inaugural FREE Alum Rock Altar Walk will feature custom-made Day of the Dead altars by local artists. These altars will be exhibited in participating businesses along Alum Rock Avenue. We will also offer a variety of live music, food, and beverage tastings along the Altar Walk route. The Alum Rock Altar Walk will culminate with a FREE community Cumbia Dance Party at the School of Arts and Culture from 8:00 to 11:00 pm, featuring performance by Lado Oriente and Pasto Seco.


Vendor Opportunity! Sunday, October 29th 

La Ultima Parada Family Festival, 12:00 to 8:00 pm 


The vibrancy of Mexican culture will be on full display at this year’s installment of La Ultima Parada a Celebration of Life on the Day of the Dead. This event features a collection of dances and musical performances that pay tribute to the past,present, and future of Mexican arts and culture.This long­standing Dia de los Muertos celebration returns in a major way with, an all­ day spectacular set to take place at the School of Arts and Culture at the Mexican Heritage Plaza. There will be a La Viejada traditional dance, carnival rides, kids’ activities, an altar gallery, and a special performance by Quetzal featuring. Aloe Blacc and Maya Jupiter. Tickets are only $5! Kids under 10 years of age are FREE

“La Ultima Parada 2017:  A celebration of Life on the Day of the Dead” will take place at the School of Arts & Culture at the Mexican Heritage Plaza on Saturday, October 28 from 6pm to 11pm & Sunday, October 29, from noon to 8pm.  For full schedule of events, please visit our website at #LaUltimaParadaSJ